In sharp contrast to the visual mayhem of their recent work for Mini, the crew at ManvsMachine animates this spot for Apple’s M2-powered MacBook Air using only the sleek new laptop and a single feather.

The result is excitement from restraint – 45 seconds of video that will not get lost in the recent wave of CG laptop spots.

From Apple: “Supercharged by the new M2 chip MacBook Air features a new, strikingly thin design in four beautiful finishes, larger 13.6-inch Liquid Retina display, 1080p HD camera, MagSafe charging, and more.”
 

 
Client: Apple

Production: ManvsMachine
Director: ManvsMachine