You may be surprised to discover just how McGarryBowen London went about putting the monster back in Monster.com for this massive new multi-national campaign.

Spoiler: they placed an actor into a ten-foot tall purple fur suit augmented by mechanical hands and eyes controlled by puppeteers.

One of the final spots:

Client: Monster
Agency: McGarryBowen
Creative Directors: Paul Jordan / Angus Macadam
Creatives: Dave Wigglesworth / Ed Redgrave / Chris Russell / Ahmed Ellabib