French artist Benoit Challand and Italian designer Pietro Franceschini spin their talents together in this elegant film created for the D3sign Capsule x Elle Décoration exhibition during Paris Design Week 2022.

Benoit Challand at Magnane studio in Lyon, France: “The Metaverse is becoming real and something that has seemed to be a sci-fi scenario for the last several decades now looks very reasonable. In a time where the boundaries between physical and digital are blurred more than ever, The Other Side challenges our perception of the unknown.

“In this sequence of interlocking rooms, each room reveals another face on the other side, bearing at the same time a sense of excitement and uncanniness. Is this maybe an attempt to grasp what we are all facing or a striving to understand our own selves?”
 

 
Production: Magnane
Director: Benoit Challand, Pietro Franceschini