LUSH “Self Preserving” Explainer by Mummu Studio

From the team at Mummu Studio in London: “International natural cosmetics skincare brand LUSH sought the help of our Mummu Health division to simplify the science behind their new self-preserving skincare range, educating customers about the benefits of the microbiome, and why it matters for your skin health.

“LUSH needed an attractive animation and illustration that was going to get customers excited about the wonders of their own microbiome, and how it intertwines with LUSH’s self-preserving skincare range. Showcasing it through a global in-store and online campaign, using animation and print rolled out to 927 stores, in nine different languages.”
 
 
LUSH Self Preserving Explainer by Mummu Studio | STASH MAGAZINE

LUSH Self Preserving Explainer by Mummu Studio | STASH MAGAZINE

LUSH Self Preserving Explainer by Mummu Studio | STASH MAGAZINE

LUSH Self Preserving Explainer by Mummu Studio | STASH MAGAZINE

LUSH Self Preserving Explainer by Mummu Studio | STASH MAGAZINE
 
Client: LUSH

Production: Mummu Studio
Illustrator: Adrien Kulig