No doubt the Huawei P Smart+ smartphone takes great pix, but in this new spot from Tempomedia’s Alex Feil (with post and creature VFX from Mikros MPC), the message is clear that not all experiences should be shared online.

CD Thim Wagner at agency Jung von Matt/Next Alster: “Many users experience painfully that not every moment in life is intended for the public. In this new campaign, Huawei draws attention to more responsibility in dealing with self-produced content.”
 
Client: Huawei

Agency: Jung von Matt/Next Alster
Copywriter: Erik Hoehn
Producer: Jonathan Helmer

Production: Tempomedia
Director: Alex Feil
EP: Vera Portz
DOP: Antonio Paladino
Producer: Daniela Dreyer
Production designer: Petr Kunc

VFX/post: Mikros MPC Advertising
VFX supervisor : Stéphane Allender
VFX producer : Sophie Lebreton / Nicolas Huguet
Flame, supervision : Flore Mounier
CG sup: Marouane
Colorist: Jean-Clément Soret @ MPC London

Edit: Iain Whitewright

Music: Woodwork Music
Composer: Philip Kay
Sound: Loft Studios