French VFX artist Kevin Cordier-Royer weaves live action and CG into a striking and whimsical fashion-first brand film for social coaching consultancy Lorr & Sens.

Kevin Cordier-Royer: “I love my job [in VFX] but, we must admit that our task is to hide the CGI. Successful CGI is not visible CGI.

“The idea of Louise is above all, is to try something new, to explore a new visual, a new aesthetic – to embrace the CGI and to erase the border between the real and the imaginary.

“The first challenge was that there wasn’t a lot of money. We used the furniture we found in the production studio for our sets. Our designer, Catalina selected objects from her house, friends houses and even mine. She also built typical Parisian walls. The rest of the objects were made later in post.

“Because of the lack of budget, we did the post in our free time. So, it took a long time and it was hard to stay positive and focused all the way long but the 2D and 3D teams were extremely creative and have been strong in every moment of the project which has been a great help.”
 

Client: Lorr & Sens
Production: Cheerldr
Director: Kevin Cordier-Royer
Producer: Benoit Revilliod
Line producer: Arthur Maillard
Co-producer: Fix Studio
Director of photography: Selim Zouaoui
1st assistant director: Julia Bueno
2nd assistant director: Axelle Revilliod-Hansen
Editor: Cecil Cahen
Casting/styling: Marion Hassan
Hair & make up: Audrey Loy
1st assistant camera: Anne-Angele Bertolli
Set designer: Catalina Labra
SFX: Jean Pierre Grandet, Guillaume Larras
Head gaffer: Gregory Bar
Gaffer: Mickael Jean Bretonnes
Grip: Paul Massonet
Runner: Simon Le Guillou, Thomas Simunic-Dufey

Model: Judith Leclerc

Post producers: Diego Cordier-Royer, Florent Tavano
Flame artist: Benjamin Laborde
CG artist: Kevin Cordier-Royer, Julia Bueno, Florian Puchois, Pierre Ropars, Marie Bonsergent, Julien Chastaing

Music: UJO Sound, Sami Guiribi
Sound: Maynard Lumenbo