From the team at Lobster Studio in Sofia, Bulgaria: “Developed in collaboration with US brand design agency Nemo Design, this 30-second spot is a showcase for the Ikon Pass which offers unlimited ski/snowboard access to over fifty resorts and destinations worldwide.

“With dynamics as the underlying concept and a distinctive visual style, we developed a colorful and bold world full of personality, whilst staying true to the brand’s minimalist creative signature.

“A technically challenging mix of cell animated action sequences, carefully curated to the custom soundtrack, mixed with dynamic camera movements and clever transitions is what makes for a captivating commercial storytelling achieved in thirty seconds.”
 
 

 
Client: Ikon Pass

Agency: Nemo Design
ACD/CW: Jennifer Sherowski
Senior Art Director: Cody Browning
Motion Director: Josh Spivey

Production: Lobster Studio
CD: Nikolay Ivanov
Illustrator: Miguel Angel Camprubi
Animator: Teodor Hristov, Tanya Bozhinova
Coloring: Teodor Hristov, Tanya Bozhinova, Nikolay Ivanov, Mario Meneses, Nickola Nickolov
Producer: Kristian Stoykov

Music: Marmoset
Song: The Good Stuff, Feat. Vocals by Mike Sarge & Composer JV the SupermoltenHip Hop Collective
Sound Design: TH3RD Sound, Chip Sloan