Directors Gabriel Nóbrega and Pedro Conti lead the LOBO animation team on a quest to banish bullying in this carefully crafted short film for the Vanish brand of stain remover thru São Paulo agency BETC Havas.

Gabriel Nóbrega: “Animation has a playful aspect that allows complex topics to be presented in a light manner. It was the perfect technique to tell this story, which deals with a relevant and serious theme but needed to be conveyed in a subtle way.
 

“Animation has a playful aspect that allows complex topics to be presented in a light manner. It was the perfect technique to tell this story,”

 
“When BETC HAVAS and Vanish approached us with this meaningful project, we knew we had to handle it with care. From script to final frame, our goal was to bring sensitivity and impact to the story, making each moment a call for reflection.

“By combining thoughtful storytelling with the expressive potential of animation, we crafted a film that speaks to the heart — because some stories need to be told in just the right way.”
 
 

 
Client: Reckitt

Agency: BETC Havas
CCO: Erh Ray
Creative Director: Alexandre Vilela, Sophie Schönburg, Juliano Almeida, Paula Junqueira
Creative: Adriana Martins, Ricardo Montes, Maria Clara Cardão, Vinícius Oliveira, Marconi Filho, Kaynã Michelin
Content Producer: Irina Didier, Natália Moreno, Gabrielly Simião, Carina Nascimento
Production Manager: Ana Casagrande, Bia Basilio, Priscila Moscovich, Paula Ferrari

Production: LOBO
Director: Gabriel Nóbrega, Pedro Conti
Business Director: Luiz Braga
Project Manager: Márcia Guimarães, Rubia Elias, Carolina Gorga
Motion Graphics: Luiz Ferreira
Coordinator: Rosangela Gomes, Ana Mendes, Nathaly Lopes, Franck Falgueyrac, Diego Esteves
Content Producer: Mat Rodrigues
Animator: Márcio Guerra, Larissa Paz, Michael Maron, Camila Silva, Camila Fazolin, André Lorenzini, Chan Tong, Mendel Mendes, Fabiano Gama
2D Artist: Marcos Felix, João Capoulade, Ivan Freire
Prop Master: Wilson Panassi, Rafael Fernandes
Developer: Diogo Kalil, Diego Esteves, Tiago Mesquita, Lucas Lira, Mauricio Pirillo
3D Artist: Ana Mendes, Tiago Mesquita
Modeling: Tiago Mesquita, Diego Esteves, Lucas Lira, Natan Zuanaci, Natan Ernani
Rigging: Rafael Dias, Rafael Shiva, Gabriel Nakata

VFX/Post: LOBO
Compositing: Diogo Girondi, José Eduardo Ambrósio
Colour: Letícia Blanco
Finish: Eduardo Silva, Ricardo Vaz
Coordinator: Tatiana Caparelli
Matte Painting: Ricardo Riamonde
Editor: Eduardo Silva
Edit Assistant: Fábio Augusto, Isabela Balbo, Marcos Tavares

Music/Sound Design: DaHouse Audio
Composer: Lucas Mayer, Silvinho Erné
Music Producer: Lucas Mayer, Silvinho Erné
Sound Designer: Lucas Mayer, Rodrigo Deltoro
EP: Lucas Mayer, Andrea Oliveira, Carol Masseti