Barcelona illustration and animation studio Niceshit designs a fun cast of characters and 12 breezy Ketel One films for TV and social they describe as “One of the coolest and most humor-driven campaigns we have worked on so far.”

Co-director Guido Lambertini: “With such an imperfect and hand-made style, our main focus was on the acting and timings in the scenes.

“We wanted to communicate as much expression possible with very few and detailed movements, creating a bespoke and functional animated universe that hopefully will become an iconic and long-running look for the brand.

“It is not every day that we receive scripts like this one, where the fine and clever humor is the main key, looking for the small pauses, timing, and subtle expressions, working with such a loose style, as if this set of stories was created as a collection of hundreds of bar napkin drawings.”
 

 

 

 

 
Client: Ketel One US

Agency: FIG New York

Production: Jelly London
EP: Erika Panasci, Chris Page
LP: Kavita Dagger, Laura Thomas

Director: Niceshit Studio
Creative Directors: Guido Lambertini, Carmen Angelillo, Rodier Kidmann
Art Director: Rodier Kidmann
Animation Director: Guido Lambertini
EP: Filipa Kinomoto
Animators: Claudio Salas, David Maliboo, Olivia Blanc, Ezequiel Cruz, Melisa Farina, Henrique Barone, Juan Huarte, Juan Nadalino, Ana Freitas, Nuria Just, Leo Campasso, Erik Righetti
Edit/Compositing: Guido Lambertini