FutureDeluxe wraps Oklahoma Thunder star Russell Westbrook in a vibrant, glitchy package of design and VFX for Nike’s Jordan brand in this impossible-to-ignore :30 with additional post by Electric Theatre Collective.

The R&D frames below provide some clues as to how final the look came into focus.
 

Client: Nike

Agency: Wieden+Kennedy

Production: Joint
Director: Adrian Yu

VFX/design: FutureDeluxe

Post: Electric Theatre Collective.

Audio: J.I.D