Shanghai director/designer Somei Sun gathers nine artists to create dynamic and disparate logo treatments for VIVO’s powerful new gaming-centric iQOO mobile phone.

Somei: “The main idea of the iQOO phone brand is ‘Monster Inside’ because it has beastly energy under its normal appearance.

“This was a very free and crazy creation. So this time I invited nine top artists and teams from around the world to design nine different styles of animation for the iQOO logo.

“This is also the first time I have tried a commercial co-creation project, hoping to explore the balance between business and creation. It allows artists to complete an interesting commercial work while enjoying the creation.”

Here’s the full-length versions of our three faves:

 
Masanobu Hiraoka

 
SEENVISION

 
茶山有鹿

Client: VIVO
Project Ｍanager: MUTA

Planning: SOMEI DESIGN
Creative Director：Somei Sun
Sound Design: 大囍

Artists:
Baku Hashimoto
Haram Jung
Masanobu Hiraoka
MIXCODE
Nicolas Girard
Nidia Dias & Martin Gunnarsson
SEENVISION
Yambo studio
茶山有鹿