Deconstructing the graphic elements of “Perfect Housewife” instruction manuals from the 1980s, CD Ronnie Koff and Imaginary Forces set a disquieting tone in the titles for Hulu’s true-crime drama series Candy.

From the team at Imaginary Forces: “The main title for Candy sets the table for an 80’s housewife who is turning up the heat.

“Inspired by Rube Goldberg’s machines, we built the housewife trope narrative around the type. Words that once stuck to the page, fall before the next scene to convey how the daily upkeep of being the perfect housewife led to Candy’s world collapsing.

“With a custom soundtrack and retro color scheme, what feels like a brief sequence becomes a captivating and unconventional story structure. We stripped the traditional title sequence techniques to their simplistic form, making the type all the hype.”
 

 
Client: Hulu

Production: Imaginary Forces
CD: Ronnie Koff
Designer: Elizabeth Steinberg, Ronnie Koff
Animator: Nader Husseini, Rob Slychuk
Editor: Lexi Gunvaldson
ECD: Peter Frankfurt
Head of production: Ryan Burcham
Producer: Michael Boretz