The first film in a new series from Hornet designed as “a place to play, experiment, and take risks – a sandbox of sorts, where artists are free to push the limits of their creativity, without constraints.”

From the team at Hornet: “Our film series Obsessed is the result of nearly half a year’s worth of work and strategic thinking by CD Itay Tevel.

“Itay proposed Obsessed as an opportunity to explore Hornet’s breadth of motion techniques that are both classic and current, showcasing our talents and allowing us to speak to what we care about and what excites us within the world of motion design.

Itay Tevel: “This project puts the artist in the center and that’s exciting for everybody. When I come to a project, I want the director to tell me, ‘You get to push the style as much as you can and bring yourself into it.’ That’s the most exciting way to create.

“The first step in most motion design work is developing a system of color, type, data, and imagery. In this film, we decided to deconstruct the system and showcase all of the individual graphic elements before reconstructing it within a noisy, blurry, tactile, organic world.”
 

 
Production: Hornet
Creative Director: Itay Tevel
Managing Partner: Hana Shimizu
Head of Production: Karen Lawler
Head of Creative Development: Kristin Labriola
Executive Producer: Cathy Kwan
Production Supervisor: Dez Stavracos
Sr Producer: Justine Webster
Associate Producer: Heather Hardin
Assistant Editor: Minseok Kim, Cole Bannick
Production: Justine Webster
Storyboards/Design: Pablo Lozano
Animation: Pablo Lozano, Michael Kuzmich, Scott Jonsson, Itay Tevel

Music/Sound Design: Ambrose Yu