Hong Kong Studio Morning Giants Rebrands for a New Day

Morning Giants co-founder/AD Yiko Li: “Morning Giants Studio is an animation studio based in Hong Kong. We’ve been making animations and motion graphics for businesses and organizations — and now ourselves.

“Over the course of a year and a half, we worked with designers from varied fields, stepped across disciplines we have never explored before, and redesigned our whole branding system from the ground up.

“We tested with printing technologies; played with packaging design; brought the principles and idea of animation into website UX; combined digital animation with live-action shooting; collaborated with a sound designer to produce original soundtracks, and dubbed our own SFX.

“With such an explorative and multidisciplinary approach, we wish to create something novel to the eyes and minds and display Morning Giants as a group of bright, unique, playful, and quirky creatives.”
 
Hong Kong Studio Morning Giants Rebrands | STASH MAGAZINE

Hong Kong Studio Morning Giants Rebrands | STASH MAGAZINE

Hong Kong Studio Morning Giants Rebrands | STASH MAGAZINE

Hong Kong Studio Morning Giants Rebrands | STASH MAGAZINE

Hong Kong Studio Morning Giants Rebrands | STASH MAGAZINE
 
Production: Morning Giants Studio
Creative Direction: Morning Giants Studio
Branding Design: Studio Darius Ou
Website Design: Jing, Cha, Hung Cheung
Animation Art Direction: Morning Giants Studio
Graphic Design: Morning Giants Studio
Animation: Morning Giants Studio
Music/Sound Design: Mark Wong @ stereoshoebox

Live-action animation Credits
Creative Executive: Morning Giants Studio
Story: Morning Giants Studio, TO
Director: TO
Director of Photography: Daniel Yung
Camera assistant: Don Tsang
Gaffer: Kermit Tang
Art Director: Him Lee, Liz Yeung