Meet Steve Frykholm who joined Herman Miller in 1970 as their first in-house graphic designer. Charming, unassuming and humble, I find the story of his eccentric company picnic posters, their induction into the Museum of Modern Art and recent reprinting, a refreshing tonic to today’s hard charging design environment.

Produced and Directed by Manhattan’s master storytellers Dress Code.

Client: Herman Miller
Produced and Directed by: Dress Code (dresscodeny.com)
Producer: Tara Rose Stromberg
Cinematography: Adam McDaid, Andre Andreev
Editor: Dan Covert, Mike Cook
Color: Andre Andreev
Animation: Josh Parker, Emil Bang Lyngbo
Music + Sound Design: You Too Can Woo
Shot on: Red Scarlet