Matthias Zabiegly, lead 3D and VFX super at Aixsponza in Munich, Germany: “It’s been quite a challenging project as Nike was very specific when it came to the composition process of their high tech Flyleather material.

“It’s done in reality just like we’ve done it in the animation, starting out with woven strands as the base for various layers of fine dust particles applied to end up as artificial leather in the end.

“Showing the assembly of the multilayer material was the main task in this animation so a lot of research went into getting those wires under control and interacting with the injected flock coating that forms the flyleather.

“Here’s a few frames we did during the layout and design phase.”
 

Client: Nike Inc.
Marketing Operation Director: Lori Severson
Global Brand Designer: Daniella de Carlo, Pascal Fritz

Animation: Aixsponza
Creative Directors: Manuel Casasola Merkle, Moritz Schwind
Producer: Julian Fischer
3d Artists: Christo Hatzigiakoumis, Lars Korb, Ben Watts
Sound: Michael Fakesch

Toolkit: Houdini, Redshift