From the team at Block & Tackle in New York: “Everyone’s got that herd mentality these days, hunkered down in our tribes, modeling behavior on whatever’s trendy at the moment… without thinking.

“In this record-breaking 15th season of Sunny, the gang’s is just as outrageous and debauched than ever, only now it’s post-2020 (read: ballot tampering, Covid, QAnon, Giuliani) and they’re in Ireland (cue bartending monkeys, haunted castles, corpses, and sheep…lots of sheep).

“We had a laugh crafting a bold, over-the-top sheeple graphic identity that leans into all things Irish.”
 

 
Client: FXX
Production: Block & Tackle