From the release:

Friends Electric is very excited to announce the arrival of FRAME, a multi-award-winning motion design studio in Copenhagen to their UK roster.

Established in 2007, FRAME has steadily built a strong international reputation for directing, designing, and producing cutting-edge, product-centric animation films with a distinctly unique flavor.

With a client base including the likes of Nike, Balenciaga, Range Rover, Bang & Olufsen, and Hublot, FRAME has established itself as a design-driven motion studio that thrives on finding unique creative solutions when partnering with agencies or direct-to-client.

Friends Electic EP Barney Richard says: “I’ve known Thomas and the guys at FRAME for some time now and finally the stars have aligned and now is the perfect time to begin a creative working relationship. It’s a very exciting time for Friends Electric as we diversify our offering of artists and talent and FRAME are a perfect fit, both creatively and culturally. Their eye for design is mind-blowing and they share the same creative principles as we do, so it made sense to officially collaborate.”

Frame EP Thomas Bay says: “With the recent growth of the business seeing FRAME take on more and more high-profile projects for leading brands, it feels like a natural progression to form an alliance with the mighty team at Friends Electric. We’re very excited to see what awaits us in the UK as part of this next chapter.”