UK digital television platform Freeview (a joint venture between the BBC, ITV, Sky, and Channel 4), is turning heads this week with sleek and vibrant branding from DixonBaxi and an ambitious two-minute animated spot co-directed by Sam Taylor and Bjorn-Erik Aschim at The Line and Sam Brown at Rogue.

Produced through London’s Electric Theatre Collective to launch Freeview’s new on-demand service called Freeview Play, the film required a 10-month schedule and a crew of 45 artists designing and animating 25 characters plus hundreds more in the crowd scenes.

Sam Taylor and Bjorn-Erik Aschim: “The challenge was daunting, but we jumped at the opportunity to create a world, and tell a story full of characters that people could believe in.”

Launch spot credits:
Directors: Sam Taylor and Bjorn- Erik Aschim at The Line, Sam Brown at Rogue

Production: Serena Noorani at Electric Theatre Collective, Kate Hitchings at Rogue

Concept Art: Bjorn Erik-Aschim, Sam Taylor, Manddy Wyckens, Kristian Antonelli, Sébastien Iglesias, Neil Ross, Wesley Louis, Jonathan Djob Nkondo, James Hatley, Tom Flavelle, Fréderik Storm, Mike Shorten, Sylvain Marc,

Graphics: Max Taylor

Reference: Max Taylor, George Wheeler

Animatic: Adam Jeffcoate

Post Production Producers: Serena Noorani & Sian Jenkins

2D Leads: Taran Spear & James Belch

Flame Assist: Ant Walsham, Paul Wilmot, Andrew Stewart

Nuke: Bernardo Varela, Sherin Mahboob, Alex Grey, Alex Prod’Homme, Marco Baratto, Marko Perendija, Pat Wong, Chris Fraser

Lead CG:James Sindle, Dean Robinson, Remi Dessinges, Rich Thomas, Graeme Turnball

CG: Julien Soulage, Sergio Morales , Michele Fabbro, Deniz Cinar, Luping Shi, Hendrik Freuer, Annie Rowland, Oscar Hill, Francesco Pelosi, Baptiste Roy, Fran Saa, Laury Guitrand, Joao Peres, Max Van dee Merwe, Denis Bodart, Arnau Gilabert, Abner Marin, Greg Coehlo, Adam Lindsey, Pietro Licini, Alessandro Costa, Pete Colebatch, Mike Gilbert

Rigging: Jeroen Hooghoudt, Mikael Johansson, Paul Tempelman

Animation: Joffrey Zeitouni, Paul TemplemanJesus Parra, Anthony Vincent, Scott Bono, Aziz Kocanaogullari, Eduardo Castells

Lighting: James Sindle, Dean Robinson, Remi Dessinges, Rich Thomas, Graeme Turnball, Julien Soulage, Luping Shi, Hendrik Freuer, Annie Rowland

2D Animation: Tim Mccourt, Sam Taylor, Denis Bodart, Bjorn Erik-Aschim

DMP: Bjorn Erik-Aschim, Tristan Ménard, Nicolas Loudot, David Gibbons

Colourists: Aubrey Woodiwiss and Lewis Crossfield

Concept animation by Aziz Kocanaogullari