A joint fashion initiative between Italian sports brand Fila and Paris label Y/Project rushes to life in this spot by director/3D artist Frederik Heyman thru Belgian prodco Bounce Rocks with post/VFX by Pixmix Studios in Antwerp.

Heyman, known for using photogrammetry in his other-worldly fashion photography, shot these models against greenscreen suspended on wires above a huge practical fan.

From the team at Bounce Rocks: “This collaboration expresses the marriage of the two identities, resulting in a unique collection that fuses the design aesthetic of both brands.”
 

 
Client: Fila, Y/Project

Production: Bounce Rocks
Director: Frederik Heyman
DOP: Kamiel Doens
Creative Director: Glenn Martens

Post-production: Pixmix Studios
Producer: Femke Verstuyft

Music: Golden Hum, Hugo & Marie