From the team at Framestore: “Based on Mike Isaac’s book following the meteoric rise and fall of Uber founder, Travis Kalanick, Showtime’s new drama series Super Pumped features a one-minute title sequence created by Framestore’s Chicago studio that sets the show’s tone and energy, while introducing various themes of the show.

“The team built seven unique versions of the titles – one for each episode – to allow for slight variations to the credits.

“Under a tight deadline, the design team employed a combination of Houdini, Cinema 4D, and After Effects to create a high-tech, digitized, aesthetic that felt complimentary to the Uber brand; Slick. Clean. Dark.

“This is a place of shadows. Where you can glimpse something darker. This is the end of the night when you most need a cab ride home.”

“The writers encouraged the concept of the cars and technology ‘being in the paint, but not the painting,’ so the team built a world out of mobile technology materials; glass panels, connecting circuitry, data scraping, tracking, coding, typing fingers, touch-screens, headlights.”

Framestore co-director/CD Jake Cuddihy: “We knew they wanted to capture the excitement and promise of this tech revolution, so our goal was to paint a beautiful and idealistic picture of the Uber empire as it swept through America.

“The blurring, refracted lights of a city at night feel beautiful, magical but also unsettling. This is a place of shadows. Where you can glimpse something darker. This is the end of the night when you most need a cab ride home.”
 

 
Client: Showtime

Production: Framestore Chicago
Managing Director: Krystina Wilson
Head of Production: Cat Pavitt
Associate Producer: Samantha Wong
Director/CD: Jake Cuddihy, Chris Friesen
Designers: Gabriel Perez, Matt Beharry, Nathan Zankich