Recyclable carpet may not be a subject that gets many hearts racing, but in this film, the design/motion crew at Found in London elevates the process into an elegant, informative, and visually satisfying experience for French brand Tarkett.

From the team at Found: “Tarkett is a world leader in innovative flooring and wall coverings committed to a sustainable, circular economy that closes the loop on waste and reduces the impact of climate change. Commissioned by FranklinTill as part of Tarkett’s sustainability strategy and communication, we created this film and a set of key visuals.
 

“Employing a circular motif throughout, the film’s focus gradually shifts from raw materials to the final product.”

 
“Tarkett’s circular production process starts with its highly durable, reusable materials. These materials became a key focus of our story and we began by photographing their raw detail and structure. These intricate elements were then brought to life in CG.

“Employing a circular motif throughout, the film’s focus gradually shifts from raw materials to the final product. We placed this circular process in a bespoke arena that functions both as a viewing platform and as a metaphor for Tarkett’s sustainable process.

“We then experimented with the behaviors and design of the arena itself, before focusing on the individual junctions and processes behind Tarkett’s circular manufacturing process.”

Watch the process reel:
 

 
 

 
Client: Tarkett

Agency: FranklinTill

Production: Found

Sound design: Pentagram
Sound designer: Yuri Suzuki