Montreal studio Fluorescent Hill taps the deep well of flight safety card parody to perk up the commute of 250,000 daily riders on GO Transit (Ontario’s public commuter train/bus system), thru agency Tribal Toronto.
Fluorescent Hill Director Mark Lomond: “We had three weeks of pre production – mostly character design and locking down what the scenarios would be while trying to inject as much humor as we could get away with – and a week and a half to animate.
“This is the director’s cut, it features a different color palette and adjustments to timing and transitions.”
Agency: Tribal Toronto
Client: GO Transit/Metrolinx
Director & Animation: Fluorescent Hill
Toolkit:
ToonBoom Harmony, Illustrator, After Effects