You have to love the confidence and audacity of brand films that create desire with style instead of explanations. Such is the case with this abstract and austere piece for Bavarian e-bike innovators FAZUA by Hamburg 3D artist Vincent Schwenk.

“I created this video to visualize the main features of FAZUA’s e-bike engine. The job did sound quite nice because they assured me I can work in a free and creative style.

“The downside, I only had two weeks for the job. So I did need some animation help and I was very lucky to have Ronny Schmidt because he knew how to change the CAD files into common 3D files.
 
Behind the scenes:

“The main goals were to show:
1. The engine is very light (represented by all the flying parts)

2. It fits into many different bike systems (These are the Lego-like parts, which are clicking together)

3. It can run in four different support modes (four colors, four different Objects in the “washing machine”)

4. That it can run on different terrain and different bikes (cloth, bubble, black rubber)

5. At the speed of 25km/h the engine disconnects from the bike, which lets you easily continue paddling at higher speeds (the tubes represent the engine).
 

“Cinema 4D was the main 3D program. Also, I used Substance Designer for some of the textures. The whole job was done in Octane (even though I like Redshift way more, but all my friends are still using Octane and it was handy to have some extra render power). For the edit, I used Premiere Pro.”
 

Client: Fazua
Director: Vincent Schwenk
Animation Assistant: Alex Schlegel, Alexander Trattler
Sound design: Jürgen Branz