From the release:

Eddy is proud to announce the release of Clément Soulmagnon’s latest film in collaboration with the French sportswear brand Decathlon. To promote their new innovative and inventive products, Clément worked with ORES agency to create this campaign.

Clément Soulmagnon developed a dreamlike universe around each new Decathlon product, making each protagonist travel into a different visual universe as they explore their item.

The strength of Clément’s animations lies in the minimalism of the colors and the fluidity of the transitions. The characters are transported in the universe of Decathlon, as if they came straight out of the mind and imagination of each product designer.
 

 
Client: Decathlon

Agency: ORES

Production: Eddy
Director: Clément Soulmagnon
Producer: Jonathan Zahut
Line Producer: Mélanie Parisi and Emilie Revert
Production Coordinator: Tiffanie Gouzon
Storyboard: Florian Perron
Character/Background Design: Florian Perron
Animator: Camille Burles, Edgar Merland, Luana Nguyen, Florian Perron
Compositor: Emilie Chouabe, Margot Kaluszyner
Conform: Emilie Chouabe
Pipeline/Developer: Alexis Prayez
Developer: Radouane Lahmidi
IT Engineer: Arnaud Kandin
IT support: Ramy Zaouai
Accountant: Moussa Traoré