Director Gianluca Fallone at Hueso in Buenos Aires: “As part of Facebook’s Take on Anything campaign, we developed a series of animated loops for their carousels. The carousels behave like a gallery in which users can do some window shopping and discover awesome groups.

“The idea was for the carousels to bring a variety of different styles and textures to Facebook’s visual guidelines. It was a place for exploration not only in looks but also in motion.

“As the majority of the campaign was done in photography and live-action, this project needed to reflect the diversity and texture of the brand.”
 

 
Client: Facebook

Production: 1stAveMachine
Line producer: Topper Anton
Executive producer: Mercedes Serrano

Animation: Hueso
Director: Gianluca Fallone
Executive Producer: Santiago Moncalvo
Illustration: Nahuel Rollan, Bernardo Henning, Nahuel Bardi, Eloy Krioka, Gianluca Fallone
Design: Gianluca Fallone
Animation: Leandro Feuz, Javier Bianchi, Bonkers, Nahuel Bardi, Gianluca Fallone

Sound design: Bamba