From the release:

Not To Scale New York announced today that after an extensive search, Eve Strickman has been appointed as the Executive Producer and leader of its New York studio. After experiencing a huge growth in client demand for world-class film content throughout 2015, the business is preparing for an even busier 2016.

Eve is an experienced and talented Executive Producer having previously worked as a freelance Producer for Psyop, Buck, and many other respected studios. As a native New Yorker, Eve brings a wealth of expertise and know-how both to the role and to how the East Coast market operates.

Not To Scale founder Dan O’Rourke said: “It is rare to find someone with Eve’s experience combined with a strong entrepreneurial spirit. We are extremely excited about the future of Not To Scale in New York and even more so with Eve’s tried and tested leadership.”

“Not To Scale is a young, dynamic, film and animation content production business that first established a New York studio in 2012; since then we have built a world-class reputation as a go-to creative studio that consistently delivers interesting technique-driven work for our many clients.

“We are now looking to expand our business across North America, having invested in a stylish new state of the art studio space in the heart of New York’s busy production hub in SoHo and by appointing a new Executive Producer to lead the studio and attract the best creative talent to work for the ever diverse range of film production briefs that we are tasked with producing.”