There are only so many Dumb Ways to Die but infinite applications for cute animated characters singing a cheeky and hook-filled tune for an unglamorous product.

Witness “Make a Nappy Happy” for Docusol (mini-enemas for pediatric constipation) from McCann Humancare in London with production by Kilogramme.
 

Client: Typharm

Agency: McCann Humancare, London, UK
Creative Director: Adrian Parr
Art Directors: Pat Langton, Oli Trower
Copywriter: Guy Swimer
Illustrators: Pat Langton, Oli Trower

Production: Kilogramme

Music: Cord