From the release:

Sibling Films – part of the New York and Los Angeles brand studio and production company Sibling Rivalry – today announces the addition of Matt Bussmann to its roster of directors.

Driven by a relentless pursuit of fresh challenges, Bussmann aims to evoke an emotional response through his films. Fusing bold, dynamic imagery with a contemporary energy, he creates unexpected, epic storytelling that sparks audience imagination.

Bussmann has a deep understanding of commercial filmmaking, having refined his skills directing hundreds of commercials for the likes of Disney, Verizon, Coca-Cola, Sony, Samsung, and Porsche among many others. He has collaborated with top global agencies including Leo Burnett, Saatchi & Saatchi, BBDO, Publicis, and DDB.

Inspired by the experimental aesthetic of music videos as a young director, his fascination for the visual and culturally relevant extends into his directorial approach today.

“I’m an observer of what’s out there—what’s connecting with audiences—and use that to create something unexpected and fresh,” says Bussmann. “My style changes through the phases—I’m always hunting and riding the zeitgeist. What remains constant is a desire to create work as visual as it is driven by performance.”

He honed his craft as a filmmaker from an early age, rapidly working his way up from intern to director—without university, forming a holistic understanding of the entire creative process. “I learned from throwing myself in the deep end,” says Bussmann, who landed his first paid job as a director while still interning at a post-production house.

Working internationally from his base in Germany, Bussmann’s appointment to Sibling Rivalry extends his scope for commercial work across the US market. It was Sibling Rivalry’s reputation as a director-run, design-driven company that attracted Bussmann to the team. “I had heard so many great things about Sibling Rivalry,” says Bussmann. “This is a partner with truly strong ideas, stretching far beyond film production. I am super excited to get on board and create awesome commercials together.”

David Brickel, Managing Director / Executive Producer at Sibling Films, says: “We’re thrilled to have Matt’s incredible talent on our roster. He’s a die-hard artist and a master at uncovering new ways of enhancing aesthetics, ideas, and narratives to create knock-out, sensory visuals. We can’t wait to see what more we can create together.”