From the team at digital art and design studio onformative in Berlin: “For the commercial and cultural center TX Huaihai in Shanghai, onformative was invited to develop permanent digital art content, picking up on the topic of urbanization.

“Aesthetically, ‘CX-Shanghai’ adopts the prevailing contrasts found in the city from a macro and micro perspective into a playful complexity of light and shadow, day and night, void and abundance, structure and formlessness.

“From a bird’s eye view of the city, complex patterns start to emerge and horizontally draw an infrastructure of quarters, streets, and blocks of houses. Similar structures can also be found in architecture, facades, and materials at a smaller scale. Inspired by the growing city, the artwork picks up on these structures to interpret them in a dynamic digital art installation.
 

 
“To authentically transfer the vibes and shapes of the ever-changing city to the visuals, location-based city data is analyzed in real-time to generate the structure of the generative artwork.

“Picking up the most significant contrast found in the appearance of a city, the transformation from day to night, the artwork adapts accordingly with different looks, adding depth to its complexity.

“Underpinned with a bespoke sound design, developed in collaboration with kling klang klong, the installation invites the observer to immerse themselves into the abstracted interpretation of the city, shown on a number of screens inside and outside the cultural and commercial center TX Huaihai.”
 

 
Client: TX Huaihai Center in Shanghai

Production: onformative
Creative Director: Cedric Kiefer
Producer: Tobias Ziegler
Code/Design: Manolo Gamboa Naon, Norman Wassmuth, Andy Duboc, Kjetil Golid
Photography: Anthony Reed

Sound: kling klang klong