From the team at Buck: “Coda brings all your words, data, and teamwork into one powerful document. Familiar and simple, but evolved for modern workflows.

“Together with Coda, we dreamed up arresting combinations of animals, plants, and tools that represent the powerful mash-ups of productivity possible within a Coda doc. We then rendered these fictions of biology as whimsical naturalist drawings complete with faux Latin names.

“Enhancing our Coda creatures came with a simple formula: keep it fun and cheeky, but also functional for the animal. Our genetic experiments led to a small kingdom of animals, each equipped with a specific new tool for their benefit.

“The campaign mushroomed into a range of media, including a 30-second animated film featuring a chicken as the narrator, seven 3D illustrations of plant and animal evolutions that also turned into posters and billboards; and thre animated looping cinemagraphs based on those illustrations.

“The team at Coda passed on some dazzling stats based on the campaign. The animated film increased their video completion rate on LinkedIn by a whopping 43%, and it also has the highest click-through rate compared to other video campaigns they’d run in the past.”
 

 
Client: Coda

Production: Buck
Executive Creative Director: Kevin Walker
Global Executive Producer: Nick Carmen
Executive Producer: Justin Harris
Associate Creative Director: Audrey Yeo
Sr. Producer: Adam Reeb
Sr. Art Director: Mark Kulakoff
Global Head of Design: Brian Won
Head of Design – LA: Kenesha Sneed
Storyboards: Gabriel Pages
Design: Arron Ingold,Fernando Utreras,Grace Park, Gunnar Pettersson, Jamiel Law, Jigyu Yoon, Morgan Schweitzer, Nancy Liu, Sol Lee, Stan Chan, Xia Gordon, Yeojin Shin, Zuheng Yin
Global Head of 3D: Doug Wilkinson
Head of 3D – LA: Alex Dingfelder
3D Supervisor: Marc Steinberg
Senior 3D Lead: Michele Herrera
Lighting Lead: Eugene Goryachev
Rigging Supervisor: Ernesto Ruiz Velasco
Rigging: Jing Huang, Juan Carlos Barraza Mendoza
3D Artists: Anita Kang, Carlos Moran Villanueva, Irmak Semiz, Jens Lindgren, Peter Sandeman, Tina Chao
Head of 3D Animation: Alessandro Ceglia
3D Animation Lead: Tyler Lancaster
3D Animation: Hillary McCarthy, John Fielding, Josh Baum
Head of Strategy: Marla Moore
Global Head of 2D Animation: Daniel Coutinho
2D Animation: Kyle Griggs, Zackary Miller
Global Head of Post Production: Paal Rui
Editor: Heather Bartholomae

Music & Sound Design: PICO Sound