Amsterdam director Christian Borstlap teams with CD Joris Kuijpers and animator Bart Otto at Piqxels Studio on this fun and fuzzy stop motion brand film for Dutch clothing brand G-Star RAW and their Homegrown Denim initiative.

The project makes the case for a pioneering experiment exploring the use of greenhouse-grown cotton to create denim and reduce the environmental footprint of cotton farming worldwide. Specifically, the research has shown that 5-23 times as much cotton can be grown with up to 95% less water.

Christian Borstlap: “What made this project special was the total creative freedom. Not only did we influence the script, but we also created the music and images ourselves, tailoring them especially for this project.”

Watch the story of the experiment behind the project:
 

 
 

 
Client: G-Star RAW

Agency: The Family Amsterdam
Creative director: Joris Kuijpers

Production: Part of a Bigger Plan
Director: Christian Borstlap

Animation: Piqxels Studio
Animator: Bart Otto

Grade: Captcha Amsterdam

Photography: Bianca Pilet

Music: Public Audio, Part of a Bigger Plan Sound Department
Sound: Public Audio
Voice over: Danny Kirrane