Taking a poke at self-important design awards and holier-than-thou organic foodies, Nissin and their agency Dentsu flaunt the 10-millimeter cubes of pale mystery meat found in their Chili Tomato instant pot noodles.

Not useful but fun-to-know fact: In 1958, Nissin Foods founder Momofuku Ando invented the world’s first instant noodles: Chicken Ramen.

Client: Nissin Foods
Agency: Dentsu
Music: Yasutaka Nakata