Merging 3D character scans and CG chaos into drone and 360 live-action footage, Builders Club translate a glitchy gaming aesthetic into a world-building exercise for Swiss sportswear brand On Running and their new Cloudgo trainers. [Watch]
Director Gerhard Pretorius at Fuelcontent in Cape Town, South Africa: “From the very first draft of the script, it was clear this was going to be something completely different. The writing is smart, wry, and confident, but we didn’t want to come off as arrogant in any shape or form.”
[Watch]
French luxury department store Galeries Lafayette embraces their inner enfant terrible in this grand and aggressive TV/online spot from Hamlet directing duo BRTHR and VFX shop HIMIA thru DDB Paris. [Watch]
Working with Park Pictures director Terri Timely, VFX/post house ArtJail manifests a vast gallery of virtual joy in this breezy short film for Google’s subscription cloud storage solution for Gmail, Google Drive, and Google Photos. [Watch]
Working with Pulse Films director Colin Read, CD Will Johnson and the Scholar crew return to the Made on iPad pipeline with this hand-animated guide to the three phases of a breakup as experienced by singer-songwriter Maren Morris. [Watch]
Merging original footage, 250 costumed performers, and proprietary post techniques, MJZ director Nicolai Fuglsig and London VFX shop Selected Works update a classic scene from Sylvester Stallone’s 1979 blockbuster Rocky II for UK bookmaker Ladbrokes.
[Watch]
