Two men stand on a sidewalk; one in a suit with an awkward posture, the other in casual clothes and a headset, interacting with a device, like modern-day NPCs. In the background, a Coinbase ATM and newspaper box sit against a concrete wall.

I’ve Gotta Be Me: Here’s How Oscar Hudson Made NPCs Into Real Characters for Coinbase

The hapless non-playable characters of the gaming world finally have their day as one of them breaks free in this Coinbase spot by MJZ director Oscar Hudson thru agency Isle of Any, and aired during the Academy Awards. [Watch]

BLACKPINK Go music video by Rima Yoon & Rigend Film | STASH MAGAZINE

Rima Yoon & Rigend Film Conjure a Surreal Fantasy for BLACKPINK “Go” Music Video

Director and co-founder Rima Yoon at South Korean prodco Rigend Film leads members of K-Pop group BLACKPINK down a rabbit hole of frenetic design and VFX filled with nods to traditional Korean culture. [Watch]

Gestation of Horror: Tendril and FX Launch “Alien: Earth”

Join the Tendril crew as they reveal the creative and technical journey behind their collaboration with FX Networks to launch S1 of the sci-fi horror series Alien: Earth with an adventure in microscopic worldbuilding. [Watch]

President's-Choice-Possible-Lives-Here-by-Henry-Scholfield-and-Feather-_-STASH-MAGAZINE7

Behind Henry Scholfield & FEATHER’s One-Shot Wonders for President’s Choice

Here’s how Spy director Henry Scholfield and Toronto VFX studio FEATHER choreographed an impossibly complex mix of practical and post effects for Canadian private-label brand President’s Choice thru agency Zulu Alpha Kilo. [Watch]

OMODA Weather ad by Uncommon Creative Studio | STASH MAGAZINE

Everything is Essential (and Real) in New Omoda 7 Campaign by Uncommon Creative Studio

One refreshing result of the rise of AI in production is the push back. Specifically, returning to “craft” or in the case of these fab spots from Uncommon Creative Studio and directing duo Bleu Desert, capturing all the magic in-camera. [Watch]