Director/animator Kwon Oh Hoon in Seoul, South Korea: “In the past, no one has ever forced us to ‘improve your appearance.’ However, at some point, our society has eroded people’s unconscious and made them regard not taking care of their appearance as a sin. “Korean people say that they try to lose weight 365 days […] [Watch]
From the release: “To mark 40 years since the company was founded, Alkemy X is celebrating its milestone anniversary by temporarily rebranding back to a 1981 version of itself in a playful re-imagining of its launch.” [Watch]
Creative director Mert Kızılay in Istanbul: “Since the market for title sequences is very weak in Turkey, we always consider creating them as passion projects. “In return for the limited budget, the client gave us creative freedom. I presented a few concepts, and eventually, we decided to combine two of them. “We used this quote […] [Watch]
From the team at Woodwork in Amsterdam: “Working in close collaboration with the adidas in-house digital creative team at Studio A, we used the solar eclipse as our main catalyst, envisioning a film that is driven by the concept of Dark Mode Enabled.” [Watch]
From the release: “As a brand, MTV has an attitude and a youthful spirit that embraces escapism and activism — our new system both allows for MTV’s bold expressiveness and unifies the brand in its appearances across TV, social media, and streaming.” [Watch]
From the team at The Furrow in Lexington, KY: “This project originated from a platform that gave users visual insight into how their data was performing. Although the brand dissolved, we wanted to explore and further develop the content to see what could have been.” [Watch]
