From the team at Brickland in Göteborg, Sweden: “We built all the content for the Polestar 3 digital car configurator. This film is a summary of the pipeline we created to showcase the different variants of the car, as well as a sneak peek at their user-friendly platform, where you can get the same experience of the car’s best features directly online as on-site.” [Watch]
Chinese designer/director Xi Luo, who lives and works in Frankfurt, Germany, crafts a delicate balance of form and detail in this film for a quirky asymmetrical sneaker from Shanghai-based fashion footwear label CHOCO CONCERT. [Watch]
In their latest work for CHANEL, the crew at Builders Club in Brooklyn dial up their macro CG simulation skills to launch the brand’s Gabrielle perfume range, created as an homage to founder Gabrielle “Coco” Chanel. [Watch]
In an effort to make a dent in the four billion toothbrushes we discard each year, UK electric toothbrush maker SURI commissioned London director/CG artist Jesper Lindborg to elevate their Earth-conscious appliance into an objet d’art. [Watch]
Director/CD Moises Arancibia at SMOG in Santiago, Chile: “This project was created for the World Economic Forum to mark World Refugee Day 2023.” [Watch]
One-man CG powerhouse Vladislav Solovjov shares his director’s cut of eight beautifully rendered 10-second product animations created for skincare brand LYMA – each one designed to introduce a key product benefit. [Watch]