Laundry detergent is not a category often associated with noteworthy design but that prejudice may be changing with this recent work from Buenos Aires motion masters Lumbre and agency 9Rooftops for appliance giant Whirlpool. [Watch]
Director/animator Thiago Steka in Lajeado, Brazil: “My friends Jonas and Erik from [Swedish motion design studio] Dunderville asked me to create some print-looking intricate loops that represent each step of their creative process.” [Watch]
CG animation and design specialists INK in London: “We pay homage to the wizards of miniaturization with our brand new playful animation dedicated to the original Sony Walkman. [Watch]
Creative director Tom Dibb, who is responsible for The Mill’s direct-to-brand projects, leads the team in this elegant and often ethereal film for Samsung’s new Notebook Plus2 while always maintaining a sense of playfulness and surprise. [Watch]
In the first chapter of Adobe’s “Creativity Explained” series, the oddfellows crew translates the warmth and wisdom of German typographer/designer/author Erik Spiekermann into an inspirational mini-manifesto for creatives everywhere. [Watch]
Illo creative director Ilenia Notarangelo in Turin, Italy: “Flowe is the fintech app developed by Mediolanum Bank for the Generation Z audience, providing a guide for first bank accounts and useful tips on saving.” [Watch]
