One definite way to keep the client happy with your spot is make sure their product dominates the screen at all times. Nexus director Jack Cunningham combines that very strategy (even if the couch is CG) with charming and minimalist hand-drawn character animation in this sunny, feel-good spot for Vitra created [Watch]
Post and VFX work from New York’s Artjail offers perfect support to Heat‘s elevated copywriting and the meticulous high-speed footage shot by Park Pictures director Terri Timely in this new :45 for Dolby’s Atmos surround sound technology. [Watch]
Director Patrick Clair and the Elastic crew team with 72andSunny to compile a convincing news montage stretching 50 years into the future creating an unnerving back story for Activision’s Call of Duty franchise in prep for the release of “Black Ops III” this fall. [Watch]
Discover how Sons and Daughters director/DOP Mark Zibert and Toronto post/animation/design house Alter Ego seamlessly combine an array of VFX techniques to create riveting but rider-less action in this spot for Cycle Canada, the center piece of a national campaign. [Watch]
After four months of previs work and 126 layout attempts in 3D, Gorgeous director Chris Palmer and Glassworks CD Jordi Bares finally nailed the recursive and hypnotic three-dimensional Droste Effect (where a picture appears within itself ad infinitum) required to build “The Endless Road” for Honda’s CR-V [Watch]
Discover how Mill+ director Russell Tickner and a 30-person crew at The Mill wrangled 900 million CG Lego bricks into 100 characters all composited into live action shot over four days in South Africa to create this roller-coaster-like spot called “Awesome Awaits” for LEGOLAND thru agency BMB. [Watch]
