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March 31, 2025
Behind the Scenes on BFI “Film is Fragile”
Interview with Mill+ director Carl Addy reveals the careful thinking and process behind his brilliant new BFI “Film is Fragile” spot. [Watch]
Interview with Mill+ director Carl Addy reveals the careful thinking and process behind his brilliant new BFI “Film is Fragile” spot. [Watch]
Bombarded by so much media, we’ve all become super-confident hyper-editors – instantly sorting the stream of images into hot or not, do or delete, fraud or fake. So it’s startling to find your brain caught in a loop, cycling between belief and denial. [Watch]
Brilliant concept and exacting execution from director Carl Addy and the Mill+ crew in response to an open brief from the British Film Institute to create a fund-raising film for its mission to preserve and restore the national film archive. [Watch]
Creating hundreds of visual “boob” metaphors looks like a fun project but Totuma CD Hubert Reinfeld says creating this breast cancer awareness campaign for Lifetime Latin America was among the most difficult he and his crew have ever attempted. [Watch]
Nexus wunderkind director Johnny Kelly talks to Stash about pulling together 100+ artists, designers, craftspeople, architects, engineers, scientists and musicians; assigning them each a scene, then merging it all into a hypnotic brand film for Dropbox. [Watch]
Four years before Ridley Scott made his first feature film (The Duellists in 1977) he was hammering away directing TV series and commercials including a spot called “Boy on a Bike” for UK bread makers Hovis, a one-minute film since voted the UK’s favorite ad of all time. [Watch]
