As audiences have slipped away from traditional TV viewing, most marketers have embraced the flexibility of brand films (produced primarily for online, social, and point-of-sale viewing) as their promotional weapon of choice. [Watch]
The genre of motion design we call 3D Style (a type of CG magic realism) continues to grow exponentially, but the most exciting work still emerges from a fluid regimen of rigorous R&D, surgical curation, and emotional impact. [Watch]
From the design and CG team at Noisegraph in Madrid: “The challenge with this film was to represent in a poetic manner how the Hogo System provides the user with complete and deep rest.
[Watch]
Beer fans who flock to the 120-year-old Guinness Storehouse building in Dublin are now treated to a thoroughly modern art installation courtesy of director/CG artist Shane Griffin and local prodcos Archetype and Algorithm. [Watch]
Back with their third holiday film for Christian Louboutin’s luxury label, CD Chris Joyce and the Velvet Badger motion design team in London transform a classic fairground into a shiny and enchanting spectacle. [Watch]
London motion design studio Found spins up a tastefully festive holiday feeling in this digital film campaign for French luxury audio brand Devialet and the reveal of their signature Opéra de Paris speakers. [Watch]
