CDs Milton Gonzalez and Valeria Moreiro lead the motion design crew at NotReal into their latest product film for Microsoft, an exuberant showcase for the features and benefits of the company’s OneDrive file hosting service. [Watch]
Marketers continue to expand their use of brand films (produced primarily for online, social, and out of home viewing), taking advantage of the genre’s freedom of format and style and often blurring the line between art and message. [Watch]
The 2024 edition of the OFFF Barcelona design festival lands on April 4-6 but you can catch an early peek at the promo campaign with this teaser from the crew at ManvsMachine featuring a cast of whimsical life forms. [Watch]
Ukrainian 3D motion designer Bohdan Marii handles the design, animation and audio in this striking spec spot playfully hinting at the similarities between the Adidas Ozweego shoe and a certain toothy underwater predator. [Watch]
Working with prodco Final Frontier, the CG motion team at FRAME in Copenhagen shake up the staid category of robotic vacuums with this lux treatment for an upmarket model designed by Damian O’Sullivan for Chinese home technology brand 3i. [Watch]
Laundry ECD/co-founder PJ Richardson takes a deep dive into AI art and animation in this visually opulent short film created for a digital art exhibition in Barcelona curated by OFFF founder Hector Ayuso. [Watch]
