The best software explainer films transform the mundane details of everyday tasks into a series of delightful moments, treading a fine line between visual engagement and coherence. Bark&Bite’s new work for Microsoft Planner does just that. [Watch]
The Ford Mustang GTD supercar (800+ HP, $325,000) made its IRL debut at Le Mans on the weekend with the ManvsMachine crew providing back-up with this supercharged CG glimpse at the most powerful street-legal Mustang ever. [Watch]
The geometric fantasy world of Dutch fashion designer Iris van Herpen comes to life with tasteful restraint in this product film for the Huawei Pocket 2 phone that “remaps and redefines the boundaries between technology, art and fashion.” [Watch]
The 2024 edition of the Google Marketing Live event opened with this bright and bubbly mixed-motion sequence lead by Scholar CDs Will Campbell and Juan Carlos Cuadra who set out to “showcase what Google AI can do for you”. [Watch]
Founded in 1862, venerable French perfume brand Roger & Gallet looks anything but its age in this series of effervescent new spots from Clim Studio in Barcelona crafted to “exude joy and sophistication”. [Watch]
Teaming with Toronto agency FUSE Create, the crew at Barcelona’s Trizz Studio whip up a swirling elixir of CG gooiness showcasing the ingredients (honey, caramel, and Swiss herbs) that go into Ricola Throat Balm lozenges. [Watch]
