The 2024 edition of the Google Marketing Live event opened with this bright and bubbly mixed-motion sequence lead by Scholar CDs Will Campbell and Juan Carlos Cuadra who set out to “showcase what Google AI can do for you”. [Watch]
Founded in 1862, venerable French perfume brand Roger & Gallet looks anything but its age in this series of effervescent new spots from Clim Studio in Barcelona crafted to “exude joy and sophistication”. [Watch]
Teaming with Toronto agency FUSE Create, the crew at Barcelona’s Trizz Studio whip up a swirling elixir of CG gooiness showcasing the ingredients (honey, caramel, and Swiss herbs) that go into Ricola Throat Balm lozenges. [Watch]
Following on the quirky charm of his 2023 short film Ripe, Noodle founder/CD Doug Alberts just dropped us his latest motion experiment called Origin, a snappy meditation on perspective and the boundary between 2D and 3D. [Watch]
In their trailer for the 2024 edition of Motion Plus Design Tokyo, founder/director Keyvan Nourian and his crew at Studio River in Paris use CG to build an abstract take on the question of the moment: How will AI change the creative profession? [Watch]
The ongoing creative exploits of Tendril’s design team for Swiss watchmaker Hublot reach a new level of complexity in this launch film, merging live action and CG into a stream of style around the Arsham Droplet pocket watch. [Watch]
