Drawing inspiration from editorial illustrations, Boston-based director/animator Rohan McDonald develops a minimal yet warm and engaging collage treatment for the animated segments of the documentary Admissions Granted. [Watch]
In direct contrast to the cool temperament of their recent spot for Arc’teryx (and the vast majority of the sports footwear category), the crew at FutureDeluxe choose a refreshingly irreverent and quirky direction for G/FORE’s G/18 golf shoe. [Watch]
Three powerhouse motion studios, Antibody, Elastic, and Imaginary Forces (aka the reigning royal trio of TV title design) dominated the Outstanding Main Title Design category at the 2024 Emmy nominations announced July 17. [Watch]
Category Broadcast Design, CG, Featured, Motion Design, Titles, Typography · Tags Amazon Prime, Antibody, Apple TV+, Elastic, FX Networks, Hazel Baird, Imaginary Forces, Kilter Films, Nadia Tzuo, Netflix, Patrick Clair, Raoul Marks, Ronnie Koff
How do you keep a fact-filled product film visually and emotionally engaging for three minutes? Director Thomas Traum and his team at TRAUM INC deliver the answer in this smooth and nimble explainer for the re-engineered Beats Pill Bluetooth speaker. [Watch]
Category 3D Style, Brand film, CG, Featured, Motion Design, VFX · Tags Apple Beats, Beats by Dre, Jake Troth, Kuedo, Michael Malowanczyk, ONE-IS, Thomas Traum, Traum Inc
Tektura Studio, the motion team that dropped this spec CG stunner earlier this year, is back with a cascade of wonderful imagery for a University of Birmingham campaign thru London agency Mammoth. [Watch]
Director/animator Tiffany Tedy takes Stash fans on a guided tour into the creative and technical challenges behind her standout CG student project “Lost Echoes” which she describes as “a deeply personal short film”. [Watch]