Mobile maker OnePlus upped their camera game by partnering with photo uber-brand Hasselblad and then hired Final Frontier director BlinkMyBrain (aka Ariel Costa) as part of their push to make sure Chinese consumers know about it. [Watch]
Beyond, the annual data analytics conference presented by California software maker ThoughtSpot opened the latest edition virtually with this vibrant exercise in color and geometry – part of a full graphics package delivered by LeftChannel. [Watch]
Laundry detergent is not a category often associated with noteworthy design but that prejudice may be changing with this recent work from Buenos Aires motion masters Lumbre and agency 9Rooftops for appliance giant Whirlpool. [Watch]
Category 3D Style, Advertising, Animation, Brand film, CG, Featured, Motion Design · Tags 9Rooftops, Lumbre, Sergio Saleh, Swash, Whirlpool
Director/animator Thiago Steka in Lajeado, Brazil: “My friends Jonas and Erik from [Swedish motion design studio] Dunderville asked me to create some print-looking intricate loops that represent each step of their creative process.” [Watch]
CG animation and design specialists INK in London: “We pay homage to the wizards of miniaturization with our brand new playful animation dedicated to the original Sony Walkman. [Watch]
Creative director Tom Dibb, who is responsible for The Mill’s direct-to-brand projects, leads the team in this elegant and often ethereal film for Samsung’s new Notebook Plus2 while always maintaining a sense of playfulness and surprise. [Watch]