The continuing democratization of powerful CG tools has fueled an exciting era in motion design where passionate and relentless experimentation can lead directly to emotional impact as well as breathtaking visuals. [Watch]
Clara Lehmann and Jonathan Lacocque, CDs/founders at Coat of Arms: “This reel opens with a uniquely created intro that features the growth of a foal. From finding its footing to galloping full speed, the horse personifies the creative journey many artists experience. [Watch]
In 2024 the task of packaging big-budget programming remained both a high pressure assignment and a canvas for motion design innovation. These seven sequences all rose to the occasion while nudging the genre forward. [Watch]
To elevate their wares above the constant yammer of the market, brands need sharp creative and inspired execution that snares attention, fuels desire, and opens wallets – exactly like these seven films. [Watch]
If in-house motion projects are meant to be fun and adventurous, it’s safe to say Buenos Aires design, illustration, and animation studio Hippie House nailed it with this upbeat ode to the joys of travel. [Watch]
Hamburg-based CD Vitaly Grossmann, whose standout CG work we track here, teams with Paris industrial design studio Unknown, Untitled on a series of three films for German luxury luggage brand Rimowa. [Watch]
