Prettybird director Tom Noakes pulls together five VFX and animation studios then pairs them with different literary genres to illustrate “the invisible magic that happens in our imaginations when we read” for Amazon Books thru Droga 5 London. [Watch]
Category Advertising, Animation, Character Animation, Featured, VFX · Tags Amazon, Black Kite, Droga5, Future Power Station, Jimmy Grimes Puppetry, Marcus Armitage, Prettybird, String & Tins, Studio aka, Tom Noakes, Virtual Films, Yibi Hu
Running almost six minutes long, Blur’s newest Valorant trailer notches up the crisp action, precision blocking, and detailed character work as they introduce “Omega Earth” in Episode 5 of Riot Games’ first-person shooter franchise. [Watch]
Working in tandem with Somesuch directing duo Cliqua as CDs, animation director Jocelyn Charles creates a sinister, genre-bending music video for The Weeknd that pulls influences from horror, fantasy, and disaster films. [Watch]
Category Animation, Character Animation, Featured, Music Video · Tags Cliqua, Jocelyn Charles, Raphaël Ajuelos, Remembers, Republic Records, Somesuch LA, The Weeknd, Ugo Bienvenu, UMG Recordings
Working with designs by Berlin illustrator Viktoria Cichon, Strange Beast director Anna Ginsburg helps UK activist charity Fashion Revolution make the case that a living wage is not a luxury but a fundamental human right. [Watch]
Toby Castle-Smith, copywriter at TBWA\NEBOKO in Amsterdam: “It’s one of these campaigns where you throw something at the wall thinking it is going to get a few laughs and fall off, but it sticks and a few months later we’re on weekly calls with the wonderful people at Adult Swim, and it all starts to come to life.” [Watch]
Category Advertising, Animation, Character Animation, The Inbox · Tags Adidas, Adult Swim, Audentity, De Grot, Green Portal Productions, Loupe&co, PostPanic, TBWA, TBWA\NEBOKO
From the team at Lightfarm Studios in Rio de Janeiro, Brazil: “For this project in partnership with the agency Kitchen Table for Adidas, the challenge was to create something stylized and original, with a mix of 3D and 2D techniques resembling [contemporary American artist] Hebru Brantley’s artwork. [Watch]