Chinese designer/director Xi Luo, who lives and works in Frankfurt, Germany, crafts a delicate balance of form and detail in this film for a quirky asymmetrical sneaker from Shanghai-based fashion footwear label CHOCO CONCERT. [Watch]
In their latest work for CHANEL, the crew at Builders Club in Brooklyn dial up their macro CG simulation skills to launch the brand’s Gabrielle perfume range, created as an homage to founder Gabrielle “Coco” Chanel. [Watch]
In an effort to make a dent in the four billion toothbrushes we discard each year, UK electric toothbrush maker SURI commissioned London director/CG artist Jesper Lindborg to elevate their Earth-conscious appliance into an objet d’art. [Watch]
One-man CG powerhouse Vladislav Solovjov shares his director’s cut of eight beautifully rendered 10-second product animations created for skincare brand LYMA – each one designed to introduce a key product benefit. [Watch]
Agustín Torre and Andrés Álvarez, the director/co-founder duo heading up Buenos Aires animation studio REINO, deliver a joyful ode to the pleasures of reading in this spirited spot for McDonald’s airing across Latin America. [Watch]
Using live and digital versions of American tennis ace Frances Tiafoe Jr., London studio Tomorrow Bureau designs a graphic showcase for the latest earbud collab between Beats and musician/producer/streetwear designer Hiroshi Fujiwara. [Watch]
