The pressures of high-stakes marketing can often crush the chance for true creative experimentation in game trailers, but these six outstanding films prove that personality, passion, and playfulness are alive and well in the genre. [Watch]
CDs Milton Gonzalez and Valeria Moreiro lead the motion design crew at NotReal into their latest product film for Microsoft, an exuberant showcase for the features and benefits of the company’s OneDrive file hosting service. [Watch]
Marketers continue to expand their use of brand films (produced primarily for online, social, and out of home viewing), taking advantage of the genre’s freedom of format and style and often blurring the line between art and message. [Watch]
The 2024 edition of the OFFF Barcelona design festival lands on April 4-6 but you can catch an early peek at the promo campaign with this teaser from the crew at ManvsMachine featuring a cast of whimsical life forms. [Watch]
The design and animation team at 2veinte in Buenos Aires drop a rampaging trailer for Otherside: Legends of the Mara, a collection-based 2D strategy game from Yuga Labs, creators of the infamous Bored Ape Yacht Club. [Watch]
Ukrainian 3D motion designer Bohdan Marii handles the design, animation and audio in this striking spec spot playfully hinting at the similarities between the Adidas Ozweego shoe and a certain toothy underwater predator. [Watch]
